Workshop

Popular Science Writing for Beginners - Conceptualising, Pitching and Writing for Popular Media

Organizer(s):

Ecological knowledge is being rapidly produced, and yet it is written in ways that are catered towards an academic audience. This makes scientific knowledge inaccessible to the broader public and important stakeholders who have the capacity to influence policy and conservation. In today’s era where information is consumed quickly, it is often necessary for the scientific community to communicate their work through clear, easy language and form with mass appeal, such as magazine articles, storybooks, podcasts, vlogs, and more. In this workshop led by two ecologists-cum-writers, participants will be guided on how to write for a popular audience through presentations, a short writing session, and group feedback.